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ABOUT

After studying print graphic design at Parsons School of Design in the mid-1990s, I stepped into the rapidly emerging world of web design. My first position out of school was with Microsoft Sidewalk in New York, followed by a move to San Francisco with the same team as the digital landscape continued to evolve.

A move east to Boston opened the door to an exciting opportunity: branding and designing the website for Nantucket Nectars. I went on to serve for several years as Art Director for their web presence, helping shape the brand’s early digital identity at a time when online storytelling was still in its infancy.

Eventually, I founded my own design firm focused on brand styling and website design. Trained in color theory, typography and the fundamentals of visual communication, I have always been drawn to the intersection of strategy and aesthetics; where thoughtful design meets narrative clarity.

Today, I work as a freelance designer specializing in branding and storytelling through design. My first priority with every client is to establish a brand identity that genuinely reflects their story. Through clean, intentional, and compelling design, brands can cultivate a powerful presence online. A website is more than a digital placeholder…it is a portal into your world. When thoughtfully crafted, it becomes one of the most valuable tools for expressing your vision and connecting with your audience.

Look for what you notice but no one else sees.
— Rick Rubin